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Licensing & Pricing


We have two licence types, which are priced by the size of the organisation that will own the licence. These are perpetual, pay once, no ongoing subscriptions, and no usage caps.

Desktop Licence

For any use where the font is baked into a finished file. OTF files supplied.

  • Printed documents, including books, advertising, packaging, signage.
  • Presentations and digital documents that have the font embedded
  • Logos and brand identity
  • Motion graphics and video, including film titles, video advertising, streaming content
  • Social media assets and advertising
  • Engraving and personalisation equipment
Digital Licence

For any use where the font is rendered live. No page-view caps, or active user counts. WOFF2 and OTF files supplied.

  • Websites, via @font-face
  • Digital products and applications
  • Games and interactive media
  • Live broadcast graphics
  • Digital advertising with live-rendered text
  • Digital signage and display systems
  • Automated document generation, including invoices, reports, certificates

Buying both licences together sees a 50% discount on the second licence.

Organisation Size

Pricing is primarily based on the size of the organisation that will own the licence. This is calculated off the total number of people, including contractors, who work for that organisation.

If you’re a designer or studio licensing on behalf of the your client, it is the client’s organisation that is counted. You do not need to purchase a separate licence to complete work for that client, your use is covered, please see more detail below.

If the organisation grows significantly after purchase, we ask that you contact us to upgrade your tier.

Sharing with Third Parties

Sharing the font with vendors (i.e. designers, creative agencies, developers, printers) who are completing creative or production-related work for the licensing organisation is permitted, they don’t need to purchase their own licence. Use of the font is limited to work for the licensing organisation only, the license does not extend to other clients.

Free Trials

Our trial fonts include full character sets, so you can truly test the type before you commit. Great for pitches and mock-ups. Students can use these trial fonts for academic projects.

These trial fonts are for evaluation only, and cannot be used for published or commercial work. The full terms are included with the download.

The Full Licence Agreement

Download the EULA here.

Questions? Reach out to hello@likelysuspects.co.

FAQs


Payments & Refunds


Payments are handled securely by Stripe. All transactions are charged in New Zealand Dollars, with no hidden fees or surprises at checkout.

Payment

All prices are charged in New Zealand Dollars (NZD). We accept all major credit and debit cards. Payment is processed securely by Stripe, we never see or store your card details.

For international customers, your bank will convert the NZD total to your local currency at their prevailing rate. Use the currency toggle on the product page for a reference estimate, note that your checkout total is confirmed in NZD at payment, and the final amount charged in your currency may differ slightly.

After Payment

You’ll receive a confirmation email with a secure download link for your font files and licence agreement. If it expires before you’ve downloaded, reply to the email and we’ll send a fresh one.

Refunds

Because our fonts are digital products delivered immediately on purchase, we don’t offer refunds as standard. If you’ve made a genuine mistake, purchased the wrong licence type, or bought something you didn’t intend to, get in touch at hello@likelysuspects.co and we’ll do our best to make it right. Same goes for any technical issue with the files themselves.

We want you to be confident before you buy. Free trials of the full character set are available for all our typefaces, no payment required.

Privacy Policy


Likely Suspects is a design studio based in Auckland, New Zealand. This privacy policy explains how we collect, use, and store personal information when you visit type.likelysuspects.co or purchase a font licence from us.

We are committed to handling your personal information responsibly and in accordance with the New Zealand Privacy Act 2020.

1. What Information We Collect 1.1 When You Make a Purchase

When you purchase a font licence, we collect:

  • Your name
  • Your email address
  • Your organisation name and size (for licence tier purposes)
  • Your country (for tax calculation purposes)

Payment details, including card information, are collected and processed by Stripe, our payment provider. We do not see or store your card details at any point.

1.2 When You Download a Trial Font

When you request a trial font download, we collect:

  • Your email address
1.3 When You Sign Up for Updates

When you subscribe to our mailing list, we collect:

  • Your email address
1.4 When You Visit the Site

We may collect basic analytics data about site visits — such as pages viewed and general location — through privacy-respecting analytics tools. We do not use advertising trackers or sell visitor data to third parties.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process your purchase and deliver the Font Software and licence documentation to you
  • To send you a download link and invoice for your purchase
  • To respond to support queries or requests for re-delivery of files
  • To maintain records of licence purchases for accounting and compliance purposes
  • To send you updates about new font releases or foundry news, if you have subscribed — you can unsubscribe at any time

We do not use your personal information for any purpose not listed above, and we do not sell or share your information with third parties except as described in Section 3.

3. Third Parties

We use a small number of trusted third-party services to operate the site and process purchases:

  • Stripe — payment processing. Stripe handles all card data and is PCI DSS compliant. Their privacy policy is available at stripe.com/privacy
  • Cloudflare — file storage and delivery of purchased and trial font files
  • Vercel — website hosting
  • Resend — mailing list management
  • Web3Forms — contact form processing. Form submissions are transmitted securely and automatically deleted after 30 days.

Each of these services has their own privacy policy and data handling practices. We choose services with strong privacy standards and do not authorise them to use your data for their own purposes.

4. How Long We Keep Your Information

We retain purchase records — including your name, email, organisation, and licence details — for seven years, in line with New Zealand Inland Revenue requirements for business records.

Mailing list subscribers are retained until you unsubscribe. Trial download records are retained for a reasonable period to manage any follow-up queries.

If you would like us to delete your information outside of these requirements, please contact us and we will do so where legally permitted.

5. Your Rights

Under the New Zealand Privacy Act 2020, you have the right to:

  • Ask whether we hold personal information about you
  • Request access to that information
  • Request correction of any information that is inaccurate or out of date

To exercise any of these rights, contact us at hello@likelysuspects.co. We will respond within a reasonable timeframe.

6. Security

We take reasonable steps to protect the personal information we hold from loss, unauthorised access, use, modification, or disclosure. Purchase and delivery systems use encrypted connections (HTTPS). Font files are stored in a secure, private storage environment and are only accessible via time-limited signed links.

7. Cookies

Our site may use minimal cookies for essential site functionality — for example, to remember preferences or maintain a session. We do not use advertising cookies or third-party tracking cookies. If you use a browser that blocks cookies, the site will still function correctly.

8. Changes to This Policy

We may update this privacy policy from time to time. The current version is always available at type.likelysuspects.co/privacy. We will notify active customers of any significant changes by email.

9. Contact

If you have any questions about this privacy policy or how we handle your personal information, please contact us at hello@likelysuspects.co.

Terms of Use


These terms govern your use of type.likelysuspects.co (the Site). By visiting or using the Site, you agree to these terms. If you do not agree, please do not use the Site.

These terms apply to use of the Site itself. The purchase and use of font licences is governed separately by the End User Licence Agreement provided at the time of purchase.

1. About the Site

type.likelysuspects.co is operated by Likely Suspects, a design studio based in Auckland, New Zealand. The Site is used to showcase and sell retail font licences designed and produced by Likely Suspects.

2. Intellectual Property

All content on this Site — including font specimens, design work, written content, graphics, and code — is the property of Likely Suspects and is protected by the New Zealand Copyright Act 1994 and applicable international copyright law.

You may not reproduce, copy, distribute, or use any content from this Site for commercial purposes without our prior written permission. Sharing links to the Site or referencing our work with appropriate credit is welcome.

The Font Software available for purchase on the Site is licensed, not sold. Use of Font Software is governed exclusively by the End User Licence Agreement provided at purchase.

3. Specimen Fonts and the Type Tester

The Site includes interactive type specimens and a type tester that load font files in your browser for display and evaluation purposes. These are provided to help you assess the fonts before purchasing a licence.

The font files loaded by the type tester and specimen pages are for on-screen evaluation only. They may not be extracted, saved, or used in any project. Any such use without a valid licence is a breach of our intellectual property rights.

4. Trial Font Downloads

Trial font downloads are available subject to the Trial End User Licence Agreement provided with the download. By downloading a trial font, you agree to be bound by those terms.

5. Accuracy of Information

We make reasonable efforts to ensure the information on this Site is accurate and up to date, including pricing, font specifications, and language support claims. However, we do not warrant that all information is error-free. If you notice an inaccuracy, please let us know at hello@likelysuspects.co.

Prices are displayed in New Zealand Dollars (NZD) with approximate equivalents in other currencies based on current exchange rates. Final transaction prices may vary slightly based on the exchange rate at the time of purchase.

6. Limitation of Liability

To the fullest extent permitted by New Zealand law, Likely Suspects is not liable for any loss or damage arising from your use of or inability to use this Site, including any reliance on information published here.

We are not responsible for the content of any external sites linked from this Site.

7. Changes to the Site

We reserve the right to change, update, or remove any content on this Site at any time without notice, including pricing, availability of fonts, and these Terms of Use. Continued use of the Site following any changes constitutes acceptance of those changes.

8. Governing Law

These terms are governed by the laws of New Zealand. Any dispute arising from your use of this Site will be subject to the exclusive jurisdiction of the courts of New Zealand.

9. Contact

If you have any questions about these terms, please contact us at hello@likelysuspects.co.